CALGARY, Alberta — (Newsfile Corp. — September 23, 2022) — Gradient Beverages has launched a line of tapered vodka sodas that give people better control over how much alcohol they drink at social events . The drinks, which come in three different flavors – cucumber, mint, raspberry, lemon and lime, have already proved a hit with consumers in Alberta and British Columbia, and the company is expanding into other provinces in Canada.

Commenting on the company’s innovative concept, Gradient Beverages co-founder John Eresman said, “Our goal is to make drinking a lot more fun while consuming less. While alcohol can make people feel safe and relaxed in a social setting, overindulgence can lead to a loss of inhibitions, forgetfulness, and terrible hangovers. Long-term, Alcohol consumption can lead to conditions such as heart disease, stroke, liver problems, mental health problems and addiction. At the same time, alcoholic beverages have always been a common element of social gatherings. With our range of Vodka Lemonades ranging from high to low alcohol, we offer our customers access to cans to match their mood throughout the evening. You can start with a higher strength can, such as E.g. 8% or 7%, and then slow down while continuing to socialize.”

Gradient Beverages launched its first product in late 2021. It was a six pack of vodka soda with gradually reduced alcohol strength – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The company’s most popular product is a 4-pack, launched in May 2021, containing 7%, 6%, 4%, 3% alc.vol. This pack size proved popular with retailers and customers as it could be conveniently consumed over the course of an evening by a single user, convenient for use at parties.

In 2022, Gradient Beverages won the gold and silver medals for its cucumber mint and raspberry lemon flavors at the 2022 International Wine and Spirits Competition in London. That…