Jessica Damasa

Misinformation and disinformation (intentional misinformation) have plagued its storyline since the early days of a Covid19 vaccine, creating a health care communication crisis that not only hampered U.S. vaccination rates, but also sparked medical and scientific experts how to deal with it. Once again earn the trust of an increasingly fragmented and sometimes hostile audience and communication platform.

Yesterday, on the second anniversary of the first Covid case in the United States, I sat down with Dr. Carlos del Rio, professor of infectious diseases and epidemiology at Emory University, and Jon Reiner, editorial director of 120/80 MKTG, to discuss the Check Vaccine Conversation, and more generally , what we in the health innovation community can learn from this situation as we try to introduce other new medicines, breakthrough technologies and scientific advances to the world.

Dr. del Rio serves as a vaccine expert in a public service campaign organized by 120/80 MKTG called “Just the Facts on Vax”, which aims to combat vaccine disinformation early through a series of small social media-ready videos, Put an infectious disease expert front and center to answer common questions about vaccines.The complete campaign can be found at 120over80 MKTG’s YouTube channel, but can it still have an impact? And, looking at the big picture, how do real experts build trust when it comes to people’s personal health, evolving medical or scientific information, and a flurry of communication platforms that can position just about anyone as an expert? An interesting and timely discussion of the power of information and the “trusted expert” archetype in the context of one of the most unique healthcare stories of our lives.