We are in the post-Internet era,

What do i mean? Innovation, the bubble, is over. As for cryptocurrency, it took a long time to mature, so that the government is now participating in, monitoring or talking about doing so, and the goal of cryptocurrency is to eliminate the need for banks and governments.

Let’s see. You are on AOL. You have a high-speed connection. You have a smart phone. You are on social media. Dramatic changes have taken place, and now everything is over, you won’t hear this from Silicon Valley. Looking forward to small steps, not big leaps, technicians were just juggling in the 70s and early 80s, and they returned to that role. I mean, why should we listen to Marc Andreessen, he told Zuckerberg to face the criticism of Facebook bravely. This is a family, it revolves around the carriage, and you are not one of them. In other words, these technology billionaires are enemies. If Elon Musk does not stop acting like an evil clown, he will ruin Tesla. I mean, who wants to be connected with a company run by such a person?

Then there is Belarus. The place where the president places his girlfriend in the government. It just reminds me of the United States. Trump pardoned Steve Bannon and Roger Stone. The situation became so bad that we just shrugged. We want to know how Germany escaped the Holocaust… This is news, but ordinary people don’t care at all. As for the government…

The U.S. can’t even manage Covid. How likely is it to lock down anything else?

This is what Covid taught us. If someone is at home, they cannot control it. Damn it, CDC has shortened the quarantine days due to business pressure. Do they ask skeptics to respect science?

Yes, no one can control it, no one has that much power. People with power and control in the past didn’t want to admit this, and don’t mind seeing it be made public.

TikTok has more traffic than Google. Come to think of it, there was a time when Google was a panacea. No one is beyond the results on the first page now. As for TikTok…you know it has a timestamp. Social networks are cool, but they are not, they are fashionable. When it was still new, when the buzz was still happening, everyone wanted to make a video for TikTok. But once they realize that the number of views is low, given the amount of work involved, they will stop. It happens every time.

But my opinion is that these people on TikTok are today’s stars. Of course they are not actors, they can’t open another movie, and of course they are not musicians.

Recording industry. Come on, who runs these companies? If you know this, even the insiders of the music industry don’t know, you can’t name the VP. Because they are irrelevant, they are worker bees, and the paradigm of all powerful record companies to change culture has failed. All its controlled tools have disappeared. First, the record shop. Then TV. Then there is the terrestrial station.

That was the good old days, the era of the record shop, because it is a controlled universe! Not only is distribution a huge obstacle, but the floor space is also limited, which means that most legacy activities do not have any inventory, or only have one of the hottest packages, which is unthinkable today, when 66% of the streams are catalogs. I mean trying to compete with Led Zeppelin and Beatles. As for those who are used to the 808…Oh my god, are you using a 40-year-old fake drum/clapping sound and trying to use it as a hip? Who do you want to believe this?

Then you have veterans who are still fighting the old wars. Streaming, paying. These topics are dead, and soon those who complain about them will also die. Classic rock music won’t be attracted by new materials, and SiriusXM hit the 60s from the 6s to Channel 73. After all, if you remember the 60s, how old are you?

When we focused on Trump and Covid, the whole world changed. It becomes further decentralized, not just politically. There is no longer such a thing as universal influence, every act/band is a cottage industry. You are trying to expand your audience… that’s it!

Nowhere to go. Terrestrial radio is a backwater, full of advertisements that only the elderly and cheap people can listen to. These people don’t even have a streaming music subscription. You should forget them. They are not active consumers, now everything is related to activities. They must listen, they must buy tickets and goods, otherwise the economy will not work.

As for TV… SNL and “CBS Sunday Morning” are a bit shaken, but the remaining late night shows are of no value to spreading music. Damn, watching the ratings, not only are there too many talk shows, but there are also too many time slots! And the idea of ??watching them in real time… If anything good happens, we will hear it the next day and watch it online. This is the game that late night TV is playing. As for owning a TV show… the ratings are very poor, and the salary is very poor. All the old goals you set up for… they have been cut down, they have almost no meaning.

As for TikTok… it’s about creativity, it’s not static. Music can contain these elements, but it does not keep pace with the times. The recorded music is static. Want to satisfy your fans? Continuously release alternative recordings/mixes/new tracks. Don’t spend too much time getting it completely correct, this idea is the most important, because it is always the case in popular culture. Don’t bother to arrange the vocals, no one cares.

So everyone on TikTok is a star. There are fewer barriers to entry than traditional entertainment. You did it by your identity and charm, the penumbra is irrelevant. That’s it today, you are selling yourself!

Everyone on TikTok thinks they are equal to record stars, politicians, so-called rich and famous people. They know that they have been excluded from that game, but without their purchasing power, the old game would not exist, but they would still not be respected.

So no matter who you are online, a saint, you will have haters.

Then there are those who play with the system, trying to succeed. Hell, they can’t even eradicate spam, what are their chances of getting rid of scammers? Your “bank” recently sent you a text message asking for a password? As for fewer spam in the inbox, this is at the cost of eliminating good things. You will hear all the talk about the power of the newsletter, but everyone who has a newsletter knows that it is almost impossible to reach the public. Gmail puts your letter in spam… God forbids you to use swear words, and then you toast, nothing will pass.

As for Substack…Have you checked the numbers? They are anemic!

As for building an audience… this is the hardest part. A well-known sports media goes deep into podcasting, but if the podcast reaches four digits, they will be lucky. That’s right… Thousands of listeners!

As for the people you think are stars… If you don’t want to, you don’t have to listen to Billie Eilish, let alone Adele. You are not exposed as before, let alone AM broadcasting in the sixties or MTV in the eighties. There is no center!

This is what Covid taught us. Today, the “New York Times” printed a chart showing that the state with the highest number of infections per capita is the red state, where vaccination rates are low. This is not rocket science, but the truth can no longer be compared with fiction. Then it was the woman who went to an anti-vaccination rally and boasted that she was infected with the new crown virus, and her husband was hospitalized for it, but it was harmless. You can’t make up these things, or the story is fake, how do you know despite the footage? I mean those who have incredible editing skills on TikTok are kids!

The biggest death star is John Madden. Bigger than the death of Harry Reid. You know why…because he is honest! He has no self-censorship, he understands the game more deeply, we crave authenticity and knowledge, but this is what the old media tycoons say, because they manipulate us, so we can’t handle it. Duplicity is rampant in the United States.

Therefore, although you can find like-minded people online, don’t assume that your club is widely known abroad. Just because phishing is sold out of the arena, don’t think that there are millions of loyal phishing fans, hell, there may be only 20,000 per show! But at least phishing has generated this belief that most new behaviors will not, and then they want to know why they are not rich.

First of all, you can’t get rich by making music. Hell, getting rich is hard. Before you could start from the bottom and ring the bell at the top, now you are playing lottery, there are too many obstacles to flow upwards.

It will only become more obscure.

This is a new reality. No one can understand the input overload. We want order, which is why people vote for dictators, but the truth is that there can be no order, there are too many things in the pipeline. You have your life, your career, that’s it. There is almost no context. You rely on yourself. And you can feel as happy to be an online star as you can be on the board as a traditional artist. Never forget that most music stars make their own music and are popular online before the record company signs. The label is marketing business!

As for the live broadcast… no one wants to watch it. Let us see, you go to a national stadium tour. 50 appointments 50,000 times, even if no one can do it. This means you played against 2.5 million people in a country of 340 million people. Not very good. Garth Brooks has proven this. In order to keep the price low, he will perform as much as possible to meet demand. Then he must move on, no one wants to see him anymore!

Garth was built under an old model.

Compared with the stars of the past, today’s stars are ridiculous, with current flavors like Dua Lipa. Next year will be others, but the key is that if you just sell entertainment, you can’t reach everyone, you have to sell more, excellence and solemnity, and then you still can’t reach everyone!

The Tower of Babel is here. now. It’s here. Serving a relatively small audience can make a lot of money, but if you think you can reach everyone, then you are out of touch and dreaming. And it will not get better, it will only get worse. The hit rate will drop. Because everyone has their own taste and limited time. The choices seem endless. If it is not provided on demand and the price is low, it will not work.

But you won’t hear this from the supplier.

You won’t even hear it from the government. Elected officials are afraid of offending… Who the hell is it? No one really knows. Is this a center-right, center-left, or progressive country? How old is it right? Opinion polls are more inaccurate than ever. Everyone is planning their actions against false data.

The past has been slipping away. 2000 was two years ago! If you are in college today, not only do you not remember 9/11, you also do not remember the 2008 crash! Yes, everything changes when you don’t watch it. It will continue to change. Unless you live in China, where you can only play video games for so long, they will persecute religious minorities to extinction, and they can build infrastructure in nearly a minute. Xi’s iron fist. This is what many people want in the United States. They hope someone can figure it out from the confusion. When someone shows up and says they will, pay attention. Because people are tired of slurs, they are always easy to be deceived by snake oil salesmen.

We have not regressed. This is where we are now. Forget the past. It is almost irrelevant. Today’s society can grab everything and it is completely chaotic. Unless you accept this, you are doomed to fail.

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