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On Wednesday, Crypto.com, a Singapore-based digital currency exchange, told the media that the company had purchased advertising slots for the 2022 Super Bowl. After the trading platform purchased the Super Bowl ad slot in October, the company paid attention to the exchange FTX.
Crypto.com tells media exchanges to buy Super Bowl LVI ads
Buying advertising space for the upcoming 56th Super Bowl is very expensive because the event attracted millions of viewers to watch the NFL championship football game.Recent statistics show that NBC Sports is Low run In the 30-second advertising time slot, the sponsor has agreed to pay up to 6.5 million US dollars for this size time slot. In 2021, indicators show that the NFL’s Super Bowl has attracted 96.4 million viewers then.
According to a Report From the Wall Street Journal (WSJ), Steven Kalifowitz, chief marketing officer of Crypto.com, told the publication that it had secured an ad spot. Crypto.com CEO Kris Marszalek told the Wall Street Journal that the company hopes to become a global brand, and Super Bowl advertising is a way to get the company’s attention. “Encryption is really for everyone… Participating in different sports will only give me access to where everyone is,” Kalifowitz explained. “The Super Bowl is just a further step. It has as much quality as you get.”
Super Bowl announcement follows Crypto.com Multi-year agreement Cooperation with Los Angeles Angeles City Football Club.In addition, the digital asset exchange purchased Naming rights Go to the arena of the Los Angeles Lakers, now known as the Crypto.com arena. In July, Crypto.com revealed the exchange cooperating Cooperated with UFC, a mixed martial arts promotion company. Crypto.com’s Super Bowl ad purchases also follow the ad time get Provided by the digital currency exchange FTX.
Sam Bankman-Fried, CEO of FTX: “There is no bigger and more mainstream event to share information”
FTX also deals with a large number of sports-related partners, and the exchange has won the naming rights for the NBA Miami Heat’s home stadium. In October, FTX CEO Sam Bankman-Fried Tell Bloomberg There is no “bigger” event to share information. Bankman-Fried stated that the motivation for buying Super Bowl ads was to buy “the audience size reached by the Super Bowl,” Bloomberg’s Catherine Grayfield wrote at the time.
“Our message this year is that encryption is secure, accessible, and ready for the mainstream,” Bankman-Fried further explained to Grayfield. “We invite everyone to check it out and help their journey here. There is no bigger and more mainstream event to share such information than the Super Bowl.” It seems that Crypto.com executives and Bankman-Fried feel the same way. , And are following the same pattern.
What do you think about Crypto.com and FTX playing Super Bowl ads for the NFL 2022 championship football game? Please tell us your thoughts on this topic in the comments section below.
Image Source: Shutterstock, Pixabay, Wikimedia Commons
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