The Philadelphia Eagles rookie wide receiver DeVonta Smith had an impressive start to the training camp, establishing a chemistry with former University of Alabama teammate Jalen Hurts. In Thursday’s training session, the two made contact on a deep touchdown pass, and fans hope that this will become a common sight when the season starts next month.

Off the court, the first-round pick and the Heisman Cup champion won his first endorsement contract as an NFL player.

Smith has become an equity shareholder in LifeBrand, a technology startup based in West Chester, which uses artificial intelligence to conduct social media “health checks” to protect brands from harmful content and damage their reputation.

LifeBrand’s products are designed for individuals and businesses, and use social media posts and comments to mine profanity, threats, pornography, and racial offensive content that can be deleted.

LifeBrand CEO TJ Colaiezzi said: “We are delighted that DeVonta has joined LifeBrand as an equity stakeholder and brand ambassador. “DeVonta is a very talented person with a strong digital footprint. He understands the importance of maintaining a positive brand on social media. importance. LifeBrand is also one of the newest corporate partners of the Philadelphia Eagles, and it seems natural to align with their newest outstanding figures. We look forward to growing together. “

eagle Collaborated with LifeBrand earlier this year The northeast gate of Lincoln Financial Field was renamed LifeBrand gate. Fans will have the opportunity to receive exclusive offers to try out LifeBrand’s solutions and meet Smith at LifeBrand-sponsored appearances and events.

“When I first heard about the opportunity to work with LifeBrand, I immediately thought it was an exciting opportunity,” Smith said. “As a person with growing social media influence and having been in the spotlight for the past few years, I have always recognized the importance of protecting my online brand. LifeBrand’s technology and solutions are second to none, and I look forward to becoming LifeBrand A member of the family.”

Smith believes that it is an important part of the advancement of the Eagle brand and identity.He is clearly the most high-profile player selected by the team since Carson Wentz, and his first endorsement is From a small bank in his hometown North Dakota.

It’s exciting to see what Smith can bring to the Hawks as an offensive genius, but it will be interesting to see how his personality develops in Philadelphia and how he establishes himself in professional sports. If there are any signs of his NCAA career, Smith has a bright future in the NFL and sports media/entertainment. He is looking forward to it.