the Database Management Platforms Market will generate $158.57 billion in revenue between 2020 and 2030 and grow at a CAGR of 11.53% from Market Research Future (MRFR). The data management platform is mainly used to expand the audience& 39; s Segmentation by understanding audience structure by device, application and usage environment to improve the effectiveness of audience engagement. It is also intended to track advertising campaign strategies to identify conversion points and even personalize campaigns to increase efficiency. The data management platform also supports end users by analyzing data and matching consumers across different devices. It also allows marketers to increase conversion at each stage.

The report contains detailed summaries of the current situation, economic situation and the COVID-19 study of the entire industry. An intelligent data warehouse is the data management platform. It collects and stores information from sources such as mobile apps, mobile websites, CRMs, and social networks, providing useful data to users such as advertisers, marketers, and publishers.

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Competitive Outlook:

The global data management platform (DMP) market includes some of the major players and many emerging companies such as Adobe Systems Inc (USA), Oracle Corporation (USA), KBM Group LLC (USA), Neustar, Inc (USA) and Rocket Fuel, Inc (USA). ), Krux Digital Inc (USA), SAP SE (Germany), Lotame Solutions Inc (USA), Turn Inc (USA), SAS Institute (USA), Cloudera Inc (USA) and Informatica (USA).

Segmentation:

The global data management platform has been segmented by data type, data source and end user. Based on data type, the global data management platform has been segmented into first-party, second-party, and third-party data. Among these, the first-party data is the most important data because the data collection source is a kind…