A new report from ScottHall.co discusses the benefits of press release marketing for local businesses.

New York, NY – (Newsfile Corp. – December 23, 2022) – ScottHall.co, which specializes in digital marketing for small and medium-sized businesses, has released a new report discussing this how local business owners can use press release marketing to grow their business and establish themselves as industry experts.

The new resource talks about the key benefits of press release marketing, offers actionable strategies companies can implement, and discusses some of the most common mistakes.

Press Release Marketing Essential for Local Businesses, ScottHall.co Announces

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“There are many different marketing strategies for local businesses, and it can be difficult to know which one works best,” says CEO Scott Hall. “Press releases give entrepreneurs the opportunity to show that they are the expert on a topic in their industry.”

Scott Hall points to the latest industry data that says 80 million people check their news online every day. Therefore, a feature on a news platform could help local businesses build credibility and authority in their local market. “Crafting a press release and sharing relevant information makes the company an expert in the field,” says Scott Hall. In addition, it builds public trust in the company and attracts more local customers.

The report also covers the ranking benefits of press release marketing as businesses can optimize their article titles to rank for specific keywords related to their brand, product, service and location. This targeted approach, Scott Hall says, can help local businesses get their services and products in front of consumers who are already searching for their offerings.

However, the report also advises against an overt…