ayasan, a home service platform (housekeeping/maid, babysitting/nanny, elderly care, driver, cook and pet sitter delivery service) in Southeast Asia (Thailand, Indonesia, Laos and Vietnam) with a total of 1 million users, announces the renewal of the new app / site. Ayasan (Location: Bangkok, Thailand, CEO: Kotaro Ise). Previously, the web platform focused on matching services, but the company will now focus on subscription services. Founder Kotaro Ise said, “So far, there is no company like Grab, the transportation innovator, in the home service platform in Southeast Asia. I think now is a great opportunity to be at the top of this field. Within the next three years, we hope to establish an absolute position in Southeast Asia in this field.”

A super app that allows users to order housekeeping, babysitting, nursing, pet care, medical supplies, and insurance services from a single app. Through the app, users can easily request the service, which will be available across Southeast Asia under the same account. It will also come equipped with an AI-based staff optimization feature to find the best match. The app pays special attention to safety and includes insurance options in case of theft or loss in the apartment, a chat function to get in touch with operators instantly and a mutual rating system to ensure safety. The company also strives to improve its services through internal training and certification testing.

In recent years, the market for household and home care services has been growing in Southeast Asia. With a compound annual growth rate of 7%, the current market size is USD 20 billion and is projected to grow to USD 50 billion by 2030.

The founder, Kotaro Ise, is a Japanese serial entrepreneur. He has sold a company in the past. He originally dreamed of becoming a hotel owner and studied Hotel and Casino Management at the University of Nevada, Las Vegas, one of the most renowned hotel/casino companies…