07.10.2022 / TRANSLATION / NEW YORK — The all-female team at Organic Beauty Essence has fought against the stereotype that curly, textured hair types aren’t made for length. “It’s a scientific fact that all hair types with no health issues grow an average of ½ inch from the scalp every month, and that includes curly textured hair. So contrary to stereotype, textured hair can actually grow very long and the length can be maintained with the right routine and products.” explained Cassandra Oji, CEO and Founder of Organic Beauty Essence. “There is a lot of misinformation out there about caring for textured hair. Many believe it is extremely expensive, time consuming and that their hair is too hard for them, so we have developed a solution to address these concerns.” With 7 years of chemical engineering experience, Cassandra not only has a personal vegan lifestyle, but also a passion for clean beauty, formulated with powerful natural ingredients that address issues long ignored by the hair care industry, particularly issues affecting women of color.

The happy hair Crate is an innovative laundry day box filled with growth stimulating products that are vegan, 100% organic and handcrafted to ensure maximum length retention. Perfect for new and old natural laundry, it offers all the products needed to save time on laundry day.

The box is packaged with 6 full-size products worth up to $200 and shipped to your door once every 2 months for $59.99 per delivery. It is also available as one-time purchase.

It also includes proven length-maintaining tips and gorgeous hair accessories.