Have you lost money investing in Yatsen? If yes, please visit us Class Action by Shareholders of Yatsen Holding Limited or contact Peter Allocco at (212) 951-2030 or [email protected] to discuss your rights.

NEW YORK, Sept. 28, 2022 (GLOBE NEWSWIRE) — Bernstein Liebhard LLP announces that on behalf of investors who have purchased or otherwise acquired Yatsen Holding Limited (“Yatsen” or the “Company”) American, a securities Depositary Shares (“ADSs”) pursuant to or relating to the Company’s Registration Statement on Form F-1 (including any amendments thereto) and related prospectus on Form 424B4 (collectively, the “Offering Documents”), filed in connection with Yatsens The initial November 2020 public offering of shares (the “IPO” or the “Offering”); and/or in between November 19, 2020 and March 10, 2022, inclusive (the “Class Period”). The lawsuit was filed in the United States District Court for the Southern District of New York alleging violations of the Securities Act of 1933 and the Securities Exchange Act of 1934.

Yatsen operates in the fast-growing Chinese cosmetics market. Founded in 2016, Yatsen has launched three color cosmetics and skincare brands: Perfect Diary, Little Ondine and Abby’s Choice. Combined, these three brands served 23.4 million and 23.5 million direct-to-consumer (“DTC”) customers in 2019 and the nine months ended September 30, 2020, respectively.

Widely recognized as Yatsen’s first and most notable brand, Perfect Diary was launched in 2017 to offer “premium” and “innovative” color cosmetics to Gen Z customers. According to the defendants, Perfect Diary became the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.

Little Ondine, which is considered Yatsen’s second most important brand, achieved the same level of monthly gross sales as Perfect Diary in…