Written by Adrian Ignacio, journalist

With the expansion of the internet, SEO has become one of the most popular ways for businesses to generate traffic and potential business online. The industry is expected to grow at a rate of 17.2% from $46,656.2 million in 2020 to $103,236.2 million in 2025. However, it’s more than just inserting buzzwords to increase organic visibility, it’s through targeted tweaks, technical adjustments, and regular reviews and changes to these techniques and strategies. Yes, SEO is a lot harder than it was years ago, but thankfully, many SEO professionals have developed tools and processes to automate some of the tasks.

And Marco, the founder of MarcoFeng.com, an online resource for travel, food, and crafts, is one of them. He started SEO in 2017 and while at a New York based agency, Marco helped develop Redirect Path, an SEO Google Chrome extension that lets you track redirect chain paths with the click of a button. A redirect is a way of redirecting users and search engines to a different URL than the one originally requested. However, too many redirects between the original link that users click and the final destination prevent search engines from accessing the landing page, cause indexing lag, and eventually negatively impact organic performance.

This plugin is the first of its kind and is incredibly helpful for detecting problems and keeping websites in technical condition. The healthier your website is from a technical standpoint, the more likely you will be rewarded by Google when it comes to organic ranking and traffic. The tool has been downloaded over 200,000 times and has a 4.5 out of 5 rating on the Chrome Web Store.

Also, Marco has developed a technical audit checklist to help other digital marketers understand the health of their websites from an SEO perspective. The latest version has been revised to adapt to the latest updates in the community, with clear explanations for …