Building a brand is about strategy. With a dizzying array of SKUs, knowing where to focus your attention is critical. Providing a front reel is fairly inexpensive and a convenient form of consumption for the user.

Coating automation Chief Operating Officer Jessica Jaeger presents key considerations for moving into pre-roll advertising.

“The question that should always be asked first is what the intended consumer experience for your brand will look like,” Jaeger said. “This issue is the driving force behind achieving a robust, efficient and optimized pre-roll manufacturing program.”

Once an operator has a vision for the customer journey, it’s time to consider other factors for pre-patch success.

Cone size

Prerolled paper usually ranges in size from half a gram to a gram. “Paper size is the most critical because that will determine the appearance of the front roll,” Jaeger said. Will this be luxury? Are you selling in a package? What size cone will be used? The answers to these questions will determine the cost of production and the cost to consumers.

paper type

There are two different types of prerolls: cone or tube. The cone is larger at the top and tapers down to the filter. The tube is in the shape of a cigarette and has the same width from top to bottom. Most manufacturing equipment tends to make it easier to load cones.

have several types of paper usable. Each will have a unique look that influences the branding design. Paper options include: Hemp, Linen, Rice, Refined White, Unrefined Brown, Cotton Cellulose or Palm Leaf. Each type of paper burns at a different rate and has its own flavor profile.

equipment

Equipment suppliers can provide guidance and help you choose the right machine for your brand.

“The most important answer any company should be looking for when vetting equipment suppliers is ‘what kind of aftermarket support will this equipment supplier provide?'” Jaeger said.

A successful supply partnership starts with employees who understand market constraints and compliance regulations. Jaeger said the knowledgeable staff “can make educated purchases and support laying the groundwork for future expansion.”

grinder

Materials must be ground to a consistent particle size. Operators can choose from low-, medium- or high-volume plants. Grinding in small batches can be as basic as using a food processor. High-volume milling may require industrial solutions. industrial machine Also tends to provide more consistent granularity.

Conical Filling Machine

Conical Filling Machine Price, quality, level of automation and scalability. Many use vibration to screen ground material into openings into pre-rolled tubes or cones. These “benchtop” machines are good enough to enter the front mount market. They also enable most programs “to build and grow the segment before moving into larger capital expenditures for fully automated operations,” Jaeger said.

Package

Packaging is an important branding decision, with options ranging from bags to tubes. Regulations often require containers to be child-resistant. Tubes are customizable and available in a variety of colors and transparencies. Cost and scalability should be considered.

Final Considerations

This article provides a brief summary – equipment providers can provide more depth. “The right partner won’t just want to sell you a machine. The right partner will be looking to help you build your brand’s success,” Jaeger said.