Hospitals and medical technology will cooperate and compete in 2022

Hospitals and medical technology will cooperate and compete in 2022

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The health system’s 2021 is mainly about establishing new technology partnerships with technology giants, startups and even each other.

University of California Davis Health A cloud innovation center is being opened in cooperation with Amazon’s cloud department. Google Opened an office in Rochester, Minnesota to strengthen the relationship with the Mayo Clinic.More than a dozen health systems came together to start Truvita, A for-profit data company.Three health systems have been established Graphite health Review and certify digital health applications.

SVB Leerink, senior research analyst in charge of healthcare technology, Stephanie Davis (Stephanie Davis) said that this year represents a shift in the way technology companies enter the healthcare industry, with a focus on supporting healthcare organizations to improve efficiency through technology. And innovation instead of trying to destroy the entire system.

“Initially, when large technology companies focused on healthcare, they saw it as something that could be disrupted,” Davis said. “This is not the right mentality.”

Davis stated that she hopes to see more collaboration between traditional and non-traditional healthcare participants in 2022.

Experts say that the key to the success of large technology companies and outsiders in other industries will be cooperation with traditional healthcare players such as suppliers and payers.

“The health system may play a greater role than ever in this transition,” said Dr. Denise Basow, who will serve as Ochsner Health’s chief digital officer from January. She joined Ochsner in New Orleans from Wolters Kluwer, where she served as President and CEO of the Clinical Effectiveness business unit.

She said that the hospital not only has the data that the company is interested in analyzing, but also serves as a “test bed” for innovators to try out the new technologies they are developing.

But the industry’s established companies and new entrants are not entirely working together.

Experts say that one area of ??competition that deserves attention in 2022 will be primary care-because large technology companies, digital health startups, retail and hospitals are all trying to get a share of the market.

Amazon Care is a health care service that Amazon sells to employer health plans and has signed contracts with the first batch of customers this year. Walmart Is acquiring the telemedicine company MeMD, while CVS Health and Walgreens Continue to expand their virtual and face-to-face primary care products.Afterwards Telemedicine company Virtual primary care services such as Amwell, Doctor on Demand, MDLive and Teladoc Health, not to mention lively primary care clinics like this Oak Street Health.

Paddy Padmanabhan, CEO of Damo Consulting, stated that the primary care sector “seems to be a competitive battlefield for all new entrants in the healthcare sector”.

Although technology giants such as Amazon, Google, and Microsoft have been talking about healthcare for many years, in 2021, they have taken some measures to make their existence feel less abstract than in previous years—realigning their healthcare priorities and achieving them The actual care delivery agreement.

Historically, technology giants have been testing the waters in the healthcare sector — “This is over,” Davis said.

Although some people doubt haven Amazon, which was disbanded at the beginning of the year, has made significant progress.The company signed the first batch of Amazon Care customers and stepped up its work Amazon Pharmacy-A delivery service launched at the end of last year-and integrated its pharmacy, nursing and diagnostics business into one United Healthcare Department.

In addition to entering into new deals to deploy the company’s Alexa voice assistant And cloud services enter the hospital.

Microsoft announced plans in April Acquired Nuance Communications, To consolidate its Provide enterprise software For healthcare organizations, because it has established partnerships with healthcare companies, such as CVS Health Digital operation and joint development of products, and serve as the backbone of technology Truveta’s data platform.

Google In August, when an internal memo revealed that the tech giant planned to disband its three-year-old Google Health unit, the company made headlines.Since then, it has tried to prove that it has not given up on its healthcare work because it has re-allocated health projects and teams to the company’s research, search, and equipment departments-launching new Partnerships to test artificial intelligence And released its own EHR search tool Test flight with Ascension.

“They all have very different market approaches,” Padmanabhan said of technology companies.

Padmanabhan said that he expects that by 2022, in addition to Microsoft’s plan to acquire Nuance for $19.7 billion, technology companies will also make more acquisitions in the healthcare sector. According to data from Modern Healthcare, M&A by digital health companies has increased in 2021, with 203 transactions reported in the first three quarters, up from 132 and 125 in 2020 and the first nine months of 2019, respectively. Digital Health Business and Technology.

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