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On Monday, FTX signed a cooperation agreement with Monumental Sports Entertainment (MSE) to continue its march into the sports world. This transaction makes FTX US the exclusive cryptocurrency exchange and irreplaceable token partner of MSE.
FTX cooperates with Monumental Sports Entertainment
Memorial Sports Entertainment (MSE) Announce On December 20, the organization reached a “multi-year agreement” with FTX US. MSE said on Monday that the collaboration will make “FTX US an official cryptocurrency exchange and non-fungible token (NFT) partner for MSE and its assets.”
These properties also include the Washington Capitals of the NHL, the Wizards of the NBA, the Mystery of the WNBA and the Go-Go of the Capitals, details of the announcement. The company added that MSE is embracing “next generation participation to increase brand awareness.” By cooperating with NFT, “FTX US NFT platform will have the exclusive rights to the Monumental Sports team to drop NFTs in the future.”
MSE was founded by American businessman, investor, film producer and writer Ted Leonsis (Ted Leonsis), who was a senior executive at AOL. The company is also the co-owner of Axiomatic, which manages Team Liquid, a global e-sports franchise.
“Monumental Sports & Entertainment is excited to work with FTX to bring the leading cryptocurrency exchange to the country’s most loyal and seasoned fans,” said Jim Van Stone, president of MSE business operations and the company’s chief commercial officer, in a statement .
“Big Blockchain” Movement and “Improving Digital Asset Awareness”
FTX will be the official showcase partner of the wonderful series called FTX US “Big Block-Chain”. According to the announcement, the Big Block-Chain event will be published on social media, in-game announcements and arena LED signs.
“FTX US will also appear on premium, lobby and arena TV networks, maximizing the exposure of arena customers to the FTX US brand,” MSE announced details.
FTX has established many sports partnerships in the past year, including sponsor Sports Illustrated Lucky Draw, signed Los Angeles Angels Masahira Otani As an ambassador, and Tom Brady and supermodel wife Gisele Bundchen as well as.
Company owned cooperating With the Mercedes-AMG Petronas Formula One team, and Add to The Green Bay Packers returned Aaron Jones to the FTX Ambassador team.The exchange is for Major League Baseball Official Cryptocurrency exchange brand and FTX $210 million paid Rename the e-sports giant TSM.
The announcement regarding the partnership between FTX and MSE was solely to raise awareness, as MSE stated that the organization “regularly gathers the world’s top leaders, advocates and influencers in games and events held in global city centers and national capitals.”
“One of our main goals at FTX US is to continue to raise awareness of digital assets while providing a unique experience for users of the FTX US platform,” Avi Dabir, vice president of business development at FTX US, commented on the collaboration.
What do you think of the cooperation between MSE and FTX? Do you think that advertising with sports teams and athletes will increase the visibility of digital assets? Please tell us your thoughts on this topic in the comments section below.
Image Source: Shutterstock, Pixabay, Wikimedia Commons
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