On the weekend of its debut, the first NFT from Adidas Originals’ “Into the Metaverse” project generate 11,391 Ether (Ethereum), worth more than 43 million U.S. dollars, on OpeanSea. Ranked by transaction volume, this series won OpeanSea’s second place after RTFKT’s Clone X and Murakami Takashi series.

Adidas Originals collaborated with Bored Ape Yacht Club, PUNKS Comic, and gmoney to create a digital asset and sold 30,000 identical items on December 17. Nearly 20,000 copies of the NFT in the first phase have been sold far away.

related: Adidas Originals launched the first NFT series

According to the company, due to technical issues that Mutant Ape Yacht Club could not mint, Early Access made $15.5 million during the minting period and had to be suspended and restarted a few hours later.

This NFT is not a collector’s item, but an access token that provides its owner with exclusive access to virtual wearable devices and corresponding physical products in the virtual world of the Sandbox game.

In the meta-universe, challenges cannot be reality. On Friday, we entered the world of Web3 with one of the most widespread NFT drops in history.

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-adidas Originals (@adidasoriginals) December 20, 2021

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NFT owners can also get a physical version of PUNKS Comic Issue 2: X Marks the Drop, which is a graphic story about all the characters in the series. The comic can also be purchased separately in the OpenSea profile of PUNKS Comic. According to reports, Pixel Vault, the development team of PUNKS Comic, took part of the proceeds from OpenSea sales and returned it to the PUNKS community vault.

Rear Tweet Regarding the cooperation with Coinbase and showing its own Sandbox plot, Adidas has firmly Planted With the success of its exclusive NFT drop, it is a sneaker in Metaverse.Competitor Nike has also expanded its digital footprint by Collaboration with RTFKT, a virtual sneaker and collectibles brand, The most popular OpenSea collection at the time of publication.