The weekend is here! Pour yourself a cup of Danish coffee, sit down on the deck outside, and get ready for our longer weekend reading:

• How Shein defeated Amazon in his own game-and reinvented fast fashion By connecting Chinese garment factories with Western Generation Z customers, Shein ushered in a new era of “ultra-fast” shopping. (Rest of the world)

• ESG Mirage: MSCI is the largest ESG rating company and has not even tried to measure the impact of a company on the world. This is all about whether the world will mess up the bottom line. (Work Week) You can also take a look Tips from CIOs and managers to avoid brainwashing investments Questions to ask when writing the essay. (Chief Investment Officer)

• Umami exists, MSG is its messenger Umami is a class of molecules that can hit mGluR1 receptors in the mouth, giving you a meaty and salty taste. It is a basic flavor, the same as the other four flavors: specific ingredients have been identified in the food, and taste receptors have been identified in your mouth. Some people don’t believe in umami, but you will still experience it unless you miss the receptor for some reason, which will constitute a slight disability. (Atom vs bit)

• The great heirs: how three families protect their wealth from taxes for generations In the early 1900s, some of the wealthiest Americans claimed that their wealth would never be passed on from generation to generation. After a century of tax avoidance, dynasties became stronger and stronger. (Public Broadcasting Corporation)

• American speeding addiction How we are addicted to driving fast, at all costs. (slate)

• Inside Tesla, Elon Musk promoted a firm vision for self-driving cars The former employee said that the automaker may have breached safety when designing the Autopilot driver assistance system to meet the vision of its CEO. (New York Times)

• What is missing from the great history Turning human stories into cosmic stories is a stimulus, but we should be wary of things that are overlooked in grandeur (Aeon)

• “Corrosive communities”: How Facebook’s competition for wind power predicts the future of American local politics Wind energy companies lease land from individual owners and pay royalties based on the electricity generated by the turbines they build there. A township trustee is pressing the planning committee to approve a development project for his own benefit. Other members of the Facebook group share this view. The comment section was crowded with dozens of residents — dozens of them are considerable in a township with a population of about 2,500 — who were angry with this “vested interest.” (buzzing)

• Rothko at the inauguration: American stories in three scams. Nordler is not the largest or richest gallery in New York. This is not Gagosian, nor is it Pace. But it is fixed, in the city and the scene. New York University art historian Pepe Karmel said: “It’s definitely top-notch, but it’s a bit like a lady.” Nordler has always been the gallery of choice for bandit tycoons in the 1920s. It exhibited and sold works by Edgar Degas and Edward Manet. “Everything they do is top-notch and top-notch,” Carmel said. “This is an important part of New York City’s history.” This is why the sudden closure is so strange. (Hazlitt)

• Why do women’s networks take all risks for Peng Shuai? WTA decided to do what the NBA, Nike, Microsoft, Starbucks, Blackstone, Goldman Sachs and countless other global companies with much larger scale, strength and revenue did not do. It is related to the tanks in Shenzhen, the Mariachi band in Guadalajara, and the 50-year legacy of the players. (Sports Illustrated)

Be sure to check our Master of Business interview This weekend with Michael Maubousen, Who runs Unanimous research At Morgan Stanley’s buyer’s company, Counterpoint global. Mauboussin (and his co-author Alfred Rappaport) revise and update their book Expected investment: Read stock prices to get better returns.

The stock market has historically performed well, causing the Fed to raise interest rates for the first time

Source: NDR research passed Liz Ann Sanders

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To understand how these readings are assembled every day, Please look at this.