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According to a recent Bloomberg report, professional basketball player Kevin Durant of the National Basketball Association (NBA) will join Coinbase. According to reports, Durant will appear as a “brand spokesperson” and will help promote the exchange’s advertising content.
Kevin Durant joins Coinbase
NBA legend Kevin Durant, also known as “KD”, has joined an advertising transaction on Coinbase, and Durant will be the spokesperson for Coinbase.Durant plays for the Brooklyn Nets as a power forward Widely considered one of the Best professional basketball player All the time. Durant’s manager, Rich Kleiman, said in an interview with Bloomberg that the Brooklyn Nets star will join Coinbase as a “brand spokesperson”.
Although Kleiman said that KD has rarely worked with brands off the court, but due to his deal with Nike and Foot Locker, the Nets forward is one of the highest paid basketball players in the world. “Kevin does very, very few brand transactions, which is intentional,” Kleiman emphasized. “They are this new model of our brand partners, and they are indeed integrated into all the different parts of our business,” Durant’s manager further pointed out.
In addition, Durant and his investment fund 35 Venture Capital invested in Coinbase in 2017.This NBA legend joined Coinbase’s $100 million financing that year and invested in other crypto asset companies, such as Outside seaIn a conversation with Kim Bhasin of Bloomberg, KD stated that he has always been interested in finance and business. Durant said: “Even when I was young, I was always curious about the commercial side of things, and always tried to learn from the people I met in the process.”
The Brooklyn Nets power forward added:
Basketball has always been number one for me, but it is clear that if I have the right team around me, I can accomplish more.
Sports sale has become a very prominent trend in cryptocurrency this year
Durant’s partnership was established after a series of sports deals reached between sports-related institutions and athletes and crypto companies this year. For example, FTX has signed an agreement with the Los Angeles Angels. Otani Shohei, Green Bay Packers ran back Aaron Jones, And the seven-time Super Bowl champion Tom Brady And his supermodel wife Gisele Bundchen. FTX also works with Sports Illustrated And the Miami Heat Arena was renamed “FTX Arena”.
The exchange Crypto.com reached an agreement to rename the Staples Center of the Los Angeles Lakers to “Crypto.com Arena. The exchange Crypto.com has also signed an agreement with MMA entertainment company UFC. Grayscale, the largest digital asset fund manager, has partnered with the NFL team, the New York Giants. In fact, there have been so many sports deals this year, It has become one of the biggest trends in the encryption industry in 2021.
What do you think of Kevin Durant joining Coinbase as an ambassador? Please tell us your thoughts on this topic in the comments section below.
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