According to the announcement issued on December 15, the legendary former professional basketball player Michael Jordan and his son Jeffrey Jordan revealed that they are entering blockchain and Web 3.0 technology. The first technology company of the father and son duo is Heir Inc., a platform designed to connect loyal fans with popular athletes. In addition, Jordan’s technology platform aims to launch a token called “Heir” based on the Solana blockchain.

Jordan Duo will launch the Heir platform in 2022 and will build Heir tokens on Solana

Michael Jordan and his son Jeffrey Jordan announced their first technology product called Heir This startup recently completed its first $10 million seed round led by Thrive Capital. In addition, Heir Inc.’s seed financing investment came from Solana Ventures, Chicago Bulls guard Lonzo Ball, New York Knicks executive vice president and senior basketball consultant William Wesley, and technology entrepreneur Alexis Ohanian.

A press announcement sent to Bitcoin.com News stated that Heir is “a next-generation holding company that will build a culturally inspired consumer brand rooted in technology and entertainment.” While Solana Ventures invested in Heir, a new technology created by Jordans The platform will also use the Solana blockchain network to issue “heir” tokens.

The announcement stated, “[Heir] Supporters will have the opportunity to purchase one-time digital assets or join their’small groups’ supported by blockchain technology to obtain exclusive drops, digital goods, immersive experiences, etc. Basically, popular athletes will reserve VIP “seats” specifically for enthusiastic fans. They can use Heir tokens and get “intimate first-person” non-fungible tokens (NFT) drops.

“The products Heir Inc. is developing are tailored for the new era of athlete companies, opening the door to richer storytelling and deeper consumer engagement,” Jeffrey Jordan explained in a statement. “The name Jordan has cultivated a loyal community for more than 35 years; the focus now is to pass on this legacy to the next generation. We hope to continue to build and invest in companies that can bring the same high respect for the media and technology sectors.”

The heirs are aimed at fans of Gen Z and millennials

The announcement stated that the Heir platform will be launched in 2022, and the project is designed for Gen Z and millennial fans. Heir’s next-generation holding company will be led by Jeffrey Jordan, Jeron Smith and Daniel George.

“We envision that Heir will be a platform that will help nurture athletes’ meta-brands in the future,” explained George and Smith, co-founders of Heir Inc. “Dedicated supporters are at the core of the platform and they will benefit from early adoption of ownership and unparalleled access to their favorite athletes.”

The co-founder added:

Through market participation and technological activation, our platform has unlocked the monetization of insufficient fan service. We are happy to provide creators with a wider range of engagement tools and new ways to attract enthusiastic supporters, especially Gen Z and millennials.

Concepts such as non-fungible tokens (NFT) and blockchain technology are very attractive to sports-related companies in 2021. In the past two weeks, Nike and Adidas have entered the NFT and Metaverse space. The historical sales of NBA Top Shot, an NFT collection based on the Flow blockchain, reached 750.4 million U.S. dollars, and it is the fourth largest NFT market in historical sales. dappradar.com statistics.

What do you think of Michael and Jeffrey Jordan’s Heir platform announcement? Please tell us your thoughts on this topic in the comments section below.

Jamie Redman

Jamie Redman is the head of news at Bitcoin.com News and a fintech reporter living in Florida. Since 2011, Redman has been an active member of the cryptocurrency community. He is passionate about Bitcoin, open source code and decentralized applications. Since September 2015, Redman has written more than 4,900 articles about destructive protocols emerging today for Bitcoin.com News.