Cannabis consumerism has exploded over the past year. In fact, sales of medical and adult-use recreational marijuana rose 71% from 2019 to $18.3 billion, according to an analysis by Leafly.

Online ordering, curbside pickup and delivery represent growth trends in 2020, especially in consumer At home, there needs to be a safe way to get their cannabis products.

However, not all cannabis retailers have the ability to introduce delivery options into their customer service checklists.

Those that do often deal with challenges like fragmented software and fragmented data, leading to inefficiencies and lack of insight.

Founded in 2020, Delivery Its mission is to help cannabis retailers across the country optimize their day-to-day operations and deliveries.

An all-in-one software platform created by a group of serial entrepreneurs and old high school classmates that provides inventory management, driver scheduling, text messaging Marketing tools, digital loyalty programs and customized e-commerce mobile apps.

Drop is also focused on delivering best-in-class digital experiences for consumers and retailers.

To make this product possible, Drop uses a software-as-a-service (SaaS) model that allows companies to take advantage of cutting-edge technology for a monthly subscription fee.

One of the most important parts for a cannabis retailer customer is data integration. “Understanding customer preferences and leveraging it to market more effectively is very powerful,” said CEO Vanessa Gabriel. From order data to driver data to inventory insights like knowing when to promote certain products or offer deals, Drop gives cannabis retailers more visibility into their operations.

“We’re making our customers’ data work for them,” said Marc Lopez, CTO of Drop Delivery, referring to the back-end hub that manages all inventory and reporting, which uncovers important data insights.

Drop is also placing more emphasis on e-commerce, explained Drop Delivery CPO Jade Gabriel.

“Most customers in the cannabis industry are accustomed to a basic static menu type. Our consumer-facing interface is designed to improve conversion rates and average order size. We offer seamless buybacks, built-in loyalty, complex transaction redemption, quick add, Features like automated promotions and user engagement tools.”

One of Drop’s products is a Progressive Web App or PWA, which feels like a native app but is actually a website.

Customers can save the PWA to their home screen for a native app experience or order in a web browser.

The pandemic has rattled gears in many industries. Vanessa said it was surprising to see pharmacies and couriers allowed to remain open as essential services over the past year.

“We’ve always known that delivery is the future of cannabis procurement,” she said. This has been validating her team, which she hopes marks a catalyst for broader legalization change.

Until then, the Drop Delivery team will continue their mission to enable cannabis retailers to improve service standards.

“We enable our customers to deliver delivery services in a safe, convenient and high-quality customer experience,” Vanessa said, “which helps them stay ahead of the competition.” ?