Non-fungible tokens (NFT) continue to disrupt the mainstream entertainment industry, NFT game companies Animoca brand Cooperate with Korean record companies, artist management companies and music production company Cube Entertainment to create “K-pop Music Metaverse”.

The partnership announced on November 15 will allow Animoca and Cube to collaborate to create a multimedia NFT to celebrate the popular actors and K-pop musicians on the Cube roster. NFT will feature images such as artist portraits and album covers, as well as digital sound sources such as full-length albums.

Yat Siu, CEO of Animoca Brands, said that he can’t wait to start working with Cube to “make the open meta-universe a reality”. Animoca describes this partnership as providing “true digital property rights and other blockchain benefits” for artists on the Cube roster and their fans.

Cube CEO Ahn Woo Hyung said that this cooperation will be “an important beginning for leading the global digital cultural market and advancing the digital content industry.”

Cube manages about 50 K-pop artists, including BtoB, Pentagon, (G)I-DLE and Lightsum.

related: The CEO of Animoca Brands said that NFT provides society with a new way to “store culture”

Siu has long emphasized the disruptive forms of ownership brought about by NFTs. Previously, he compared the impact of irreplaceable tokens on the progress of property rights to The Renaissance in Modern Europe July 2020.

Animoca is closely related to many key milestones in NFT growth, investing in Small and exquisite laboratory After witnessing the company paralysing the Ethereum network CryptoKitties is a big success 2017 from a neighboring office.

In 2020, Animoca won Global License Agreement Launched with Formula One F1 Delta time Games, and then sell a virtual land NFT worth $3 million for its metaverse subsidiary Sandbox In the first exchange launch hosted by Binance at the end of the year.

In early November 2021, Sandbox Further proposed US$93 million Extend its NFT metaverse.