Compulsive buying has been considered a barrier, but how does impulsive buying affect your feelings?

Tanith Kelly found out.

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Makeup: You feel insecure

Feeling short of money, vacation or insecure about facial features?

Then be careful of overspending when you go to the cosmetics counter, it is deliberately arranged like a dessert shop, making cosmetics irresistible.

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If you feel that you are worth picking up me, but you don’t have a lot of things in your bank account, you can buy a piece of cosmetics to make yourself feel better-without having to feel guilty about buying a new pair of shoes or buying a new pair of shoes. A set of clothes.

According to a study in the Journal of Cosmetic Science, if you have your own facial features, you may also buy more cosmetics than you need.

Psychologist Sarah Gregg, author of “Choosing Happiness: Simple Strategies for Finding Happiness,” says that research has found that women who use makeup to disguise — not just enhance — their characteristics More likely to buy too much.

She said: “Their dissatisfaction with their appearance will fuel their consumption habits and lead to their overuse.”

Handbags: resist love rivals

If you lack confidence in your figure or need some protection in social situations, then you are most likely to spend cash on designer bags.

Flashy bags can always outline the perfect silhouette, can act as a barrier to hide behind, while showing off your wealth and your “tribal” style.

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Olivia James, of harleystreetcoach.com, Said: “Think about the myth of owning a Hermès Birkin bag. It’s like joining an exclusive club. Also, if there is nothing for you in the designer boutique, you can always buy a beautiful bag.”

However, you may want to send another message. If you bring an expensive bag, it implies that you love your opponent, and your partner will give you a gift-even if you bought the bag yourself.

Psychologist Sarah Gregg said: “Women use expensive items such as designer bags as a subtle signal to show other women that no matter who pays for the item, their partner is committed to They serve.

“If you buy too many expensive bags, you may feel what psychologists call intrasexual competition.”

Fashionable clothes: living in fantasy

We often buy clothes that suit the person we want, not who we actually are.

Psychologist and writer Sarah Gregg, thepowertoreinvent.com, Said: “Clothes will send other people nonverbal cues about our identity.

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“But over-purchasing items you don’t wear may indicate that you are entering a fantasy world of the person you want to be.

“For example, some shoppers may be attracted to purchase exposed bikinis and imagine themselves striding confidently along the beach during the next vacation.

“Or they might invest in an eye-catching long dress for a special event.

“But if most of these items end up hanging in your closet and never worn, it means that they don’t match what you really are.”

Gadgets: eager to integrate

Already follow the latest phones, even if the phone you own is still working well? This may be a clue that you don’t want to be left behind.

Psychologists say that the latest mobile phones are a quick way to show off wealth and status.

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The therapist Olivia James said: “If you are desperate for the latest model, it may mean you want to impress at all costs.”

Psychologist Sarah Gregg agrees: “Research shows that people who upgrade products early are more concerned with image than cost.

“Compared with those who upgraded later, they tend to do less research because it has nothing to do with the actual mobile phone, but more with social identity.

“Having the latest mobile phone makes people feel like they are part of the crowd. When the phone is upgraded, their self-awareness will also increase-this feeling can be addictive.”

Shoes: a little diva

If you are self-conscious about your size, like to collect things or like to wait at a loss, then the shoe store may be your first stop.

Katie Owen from Sargasso & Grey, a wide shoe company, said: “There is no other item in our closet that can immediately make us look taller, thinner, and more attractive.”

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Professor Susanna Ferris, co-editor of the book “Footnotes: On Shoes”, said: “Shoes are collectors’ items, whether we look at them that way or not. Think about how they are usually stored cleverly, like sculptures. “

Psychotherapist Diana Parkinson said that the new shoes will allow us to repair our condition and release the feel-good chemical dopamine.

She added: “They are like works of art. When shopping, the salesperson is holding the box and kneeling at your feet.

“It evokes the feeling of being waited for.”

Perfume: may be depression

Feeling a little down and need to increase confidence?

Therapist Olivia James said that celebrity perfumes especially allow you to “borrow” the charm of celebrities, such as Jennifer Lopez, Its perfume Glow has been one of the best-selling perfumes for nearly 20 years.

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Professor Yehuda Shoenfeld of Tel Aviv University in Israel said that buying more perfume than you need may even indicate that you are frustrated.

He said: “Depressed women also lose their sense of smell and may overcompensate by using more perfume.”

Psychologist Sarah Gregg agreed: “Our sense of smell plays a key role in emotions, so perfume can be bottled with confidence.

“But overusing it can be a destructive way to escape unpleasant emotions.”

Household items: need to be controlled

Do all these Zoom calls make you spend a lot of money at home so that you don’t suffer from “house embarrassment”?

Olivia James, a therapist at harleystreetcoach.com, said that we may be inclined to overspend on the house to enhance the impression of wealth.

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She said: “We want others to say,’Their status is incredible – they have to be very successful to be able to afford it all!'”

When the outside world looks harsh, it is natural to want to spend more money where we can control-our homes and gardens.

Therapist Charlotte Ferrier charlotteferrier.com,Say:” Pandemic This means that other people are spying on our home.

“Being accepted by others and seen as performing well is a basic need. This helps us feel safer in difficult times.”

Children’s clothing: overcompensation

TOTS does not know the difference between designer brands and high street equipment.

Therefore, if we spend a lot of money on their clothes, it may be to make ourselves feel better, says psychologist Sarah Gregg, who is the author of Choosing Happiness.

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We may buy more toys than they need because it will have a greater impact on the dopamine in our brains than we buy for ourselves.

Part of the pleasure given is an expectation of how happy the other person will be-children tend to show more happiness.

Some parents may over-buy to make up for the feeling of being deprived when they are young.

Allison Pugh, professor of sociology at the University of Virginia in the United States, said: “Parents don’t like to think of their children being excluded, especially if they already feel’inferior’ in any way.

“It can really stimulate their consumption.”