New York-More and more movie deaths do not seem to have died in the pandemic. It just went to sleep.

According to the studio’s estimates on Sunday, John Krasinski’s thriller sequel “Quiet Place Part II” was released on Memorial Day weekend and reached a box office of $48.4 million. The studio predicts that, including Monday holidays, the film’s box office in North America will reach 58.5 million U.S. dollars. It added another 22 million US dollars in overseas box office.

The performance of this film cheered the film industry, which has been hit and changed by the pandemic. Paramount Pictures’ “Quiet Place Part 2” opened before the theater closes in March 2021. This is the first major movie of the year, except for Christopher Nolan (Christopher Nolan) One of the only COVID era movies with a larger budget outside of “Tenet”. “-Only open in theaters.

Chris Aronson, Paramount’s director of distribution, said the opening ceremony was “unlimited success.”

Aronson said: “This is undoubtedly a sigh of relief. It must be a feeling of optimism.” “Movies, go to the cinema, the cinema is not dead. Yes, they are threatened, but they once again prove that they are resilient, people I really want to have this common experience.”

During the pandemic, many film studios developed mixed distribution plans and premiered movies at home. The Walt Disney Company did this this weekend with the live-action PG-13 Cruella De Vil prequel “Cruella”, offering it to Disney+ subscribers for $30. Disney said the box office for theaters was $21.3 million, and it was estimated at $26.4 million over the four-day weekend. “Cruelella” also added 16.1 million USD in revenue in 29 international territories. Disney did not disclose the production volume of the movie on the company’s streaming media platform.

After 45 days of screening on Paramount+, “Quiet Place II” will also be streamed. One obvious result of the pandemic is that the theater window has shrunk, possibly permanently. Three months used to be the usual time for movies to be shown in theaters. The best debut before that year was by Warner Bros. “Godzilla vs. Kong” (Godzilla vs. Kong) was filmed for US$32.2 million or US$48.5 million in the first five days of its release, and it was broadcast on HBO Max at the same time.

The different distribution strategies between “A Quiet Place Part 2” and “Cruela” provide a test case for Hollywood. What is the release price of a movie like “Crula” in a day? Is it worth it? Without knowing how much benefit “Crula” can bring to Disney+, it is impossible to make a real comparison. According to Paul Dergarabedian, a senior media analyst at the data company Comscore, only the “quiet place, part two” returns in theaters illustrate this point. He called this a “critical weekend” for the film industry, which proved that the prediction of the demise of movie theaters was “completely wrong”.

Dergarabedian said: “The performance of “A Quiet Place Part 2″ is so good that it proves that the big movie is the only way to be released in theaters first.” “For the industry that is dealing with the most challenging chapter in the history of cinemas. , This is the best news.”

The entire Hollywood is watching the premiere of “A Quiet Place Part Two”, which is the start of its postponed summer movie season. After the pandemic, or after turning to streaming media platforms, a series of blockbuster bombs reappeared. Warner Bros. (Warner Bros.) “In the Highlands”, Universal Pictures’ “F9” and Disney’s “Black Widow”.

Last week, Universal Pictures’ ninth batch of films in the “Fast&Furious” series “F9” opened with box office revenue of US$162 million in eight markets around the world and US$135 million in China alone. In its second weekend, “F9” opened in North America on June 25, and the global racing reached 230 million US dollars.

“Quiet Place Part Two” had its red carpet premiere in March last year and spent some marketing budget. But its opening is very much in line with people’s predictions of how many tickets will be sold before the pandemic begins. In the following months, Paramount sold many of its films to streamers-“Coming 2 America”, “The Trial of the Chicago 7”-but Krasinski and the studio strongly believe that “A Quiet Place II” “The quietness” works best on a large screen.

In an interview before the film’s release, Krasinski said that the theater’s release was “non-negotiable.” Krasinski worked hard to inspire excitement and traveled across the country within a week. The screenings surprised the audience. Nevertheless, given this situation, he hardly knows whether the audience will come out.

Krasinski said: “No matter how strange the opening weekend is, it has been the same throughout the year.” “I really don’t know what it is.”

Finally, the performance of “Quiet Place Part 2” is very similar to that of the first part. The total box office revenue in 2018 was 340 million U.S. dollars, the budget was 17 million U.S. dollars, and the North American box office revenue was 50.2 million U.S. dollars. The sequel is usually better than the original sequel, but due to the pandemic, the challenge for “Part Two” is much greater.

Rich Gelfond, CEO of IMAX, earned US$4.1 million in domestic revenue in “A Quiet Place Part II”. The film said that the film was “the first time it was released in China this year, and it crossed the threshold from the pandemic weekend to the big opening weekend.” period. “‘

The Memorial Day weekend is usually one of the busiest days in theaters, but it still doesn’t look like a movie. The total box office is more than 80 million US dollars, but this is about one-third of normal business on holiday weekends. According to Comscore’s data, on the last Memorial Day, almost all operating rooms were rushed in, and the box office revenue reached $842,000.

Many theaters, especially theaters in New York and Los Angeles, are still taking social distancing measures. But the guidelines are thawing. Last week, America’s largest theater chains-AMC, Regal and Cinemark-said they no longer require vaccinated moviegoers to wear masks.