Post-co-creation: Which brands will flourish?

Vadim 10:49

That’s great. Therefore, before we start recording records, we are talking about which brand in the field will not only survive, but will thrive after the whole thing is over. So, you think that certain features of the brand will be ready once they are completed.

Yoshi 11:09

Therefore, in the past three weeks, we have been analyzing what is happening and trying our best to grasp the situation of each KPI (we call it KPI). As we have discussed, I think that some things that are higher than others are obviously in the procurement, immediately before any problems that may occur in the procurement. The second part will be the key, marketing, and the key is the way you provide it to wholesalers and certain customers. As you know, many people don’t want to have face-to-face interaction. Therefore, a lot of participation must be transferred to social elements on social media. In the past five years, we have seen the rapid development of social media here. And I think we will continue to see creativity through these channels. Therefore, I think, first, if you have proper procurement, and second, if you have a team that can do hub work and provide customers with more digital touchpoints, then these are the point-to-point features that become the backbone during this transition period.

Vadim 12:19

Yes it is. How about the transparency of things? What do you think? What do you think of this?

Yoshi 12:24

For us in the CBD, transparency has always been at the forefront of who we work with and how you experience the product. In the world we live in today, transparency is of the utmost importance. And I think, in terms of how customers choose related brands, this may be the first.

Build trust in CBD

Vadim 12:47

What do you think people should look for in brands to analyze whether they are transparent? What is the main thing to look for?

Yoshi 12:55

I think if there is a description on the label, or there is no evidence about it on their website, or there is no evidence, if THC is free and you go to the certificate of analysis on the website, you will not read it. When it comes to the THC being tested, you can’t see any residual solvents or residual pesticides. There is a very clear indicator indicating that they are either vague or not completely transparent to the ingredients in the product. So this is related to due diligence, not just listening to marketing,

Vadim 13:29

Yes, I think you are right. This has been the case from the beginning, it’s just that people really need to check the products they buy. Hope it will be easy for them, just as your company simplifies checking content on the website, just check by the batches they own. The easier it is for a company to do this, the more I think customers will win their trust.

Yoshi 13:50

Absolutely. You actually came up with a good statement about the batch that the product came from. As you know, many companies do not necessarily provide the exact batch number in order to know how to find the exact information in the product. Together with us, we have invested in internal operations and standard operating procedures. Therefore, we only obtained GMP certification this year. And we recently obtained NSF certification, which is very important. This is important because when you use cbdMD products now, our dosage is consistent, and this is because of the hard work and structure we put into production.

Vadim 14:35

So for those who just want to know what we are discussing, this is how you can find the exact time reported by the laboratory-well, I don’t want to use the same words, but the exact time your product was made. So, for example, if the company produces a new product every six months, you don’t want to see the laboratory report from two years ago, because this may have changed. Since then, many things may have changed. You want to view the laboratory report for the six-month period of manufacturing the product. So this is what batching is all about. cbdMD does provide this, and other good companies also provide it. Therefore, you need to find and make sure that you are not only looking for laboratory reports, but also laboratory reports from batches. And if you call customer service of any brand, they will know what you are talking about. So it’s not like this secret. What you said, Yoshi, about the dosage, what is that? How do you control the consistent dosage of the product.

Yoshi 15:30

Therefore, according to our GMP and standard operating procedures, the products we produce are exactly the same as the previous batc. If you want to buy a product produced last week and test it with a product produced this week, it will be exactly the same because our formula is a step-by-step process. As long as you follow these guidelines and follow these steps, you know that the dosage and product will be consistent in all aspects. Therefore, our dosage really shows how we produce our products.

Vadim 16:07

What do you know, this is very important for people who use the same product and want to buy the same product again and again, because they will get different batches, which is exactly how CBD works. This is a fresh product. Compared with food, its shelf life is very long, but not every five years. Therefore, people who buy the same product need to use the same product every week or regularly.

Yoshi 16:32

Exactly.

cbdMD award-winning products

Vadim 16:33

And, Yoshi, we haven’t had a conversation for a while. Therefore, I don’t have to congratulate you on winning—recently, you won two products of the year, right? Topical and sleep products.

Yoshi 16:46

Yes, sir. We have an incredible marketing team. Danielle Crary and Ken Cohn absolutely played a role in ensuring that our brand awareness is the top consideration for our customers. A large part of it is the “Product of the Year”. We classify CBD products into this category in our annual products. And, you know, we are incredibly proud of it. And we have played an important role in many marketing activities. And I think this does illustrate the importance of our products.

Vadim 17:14

When this happened, we issued a press release. Therefore, I will make sure to link in the displayed notes. Sleep products are the one I want to talk about. Because many people did not sleep. This is really bad. As I experienced it myself, I was just thinking whether six hours is normal or sufficient, or I can handle it. In the end it didn’t work. Interestingly, basic things such as sleep have become people’s problems, but this is indeed a health problem. If people don’t start to fall asleep, the situation will only get worse, especially during such stressful times. Therefore, anything that can help you fall asleep. I mean, I really don’t know where the research on whether CBD can interfere with your REM sleep, but I’m sure it’s better than not sleeping. So, you know, and I think it’s better than something harder like Ambien, or, you know, this has proven to mess up the REM sleep cycle and all these things. I am not an expert. But there is a great plot, and many people will quote Joe Rogan’s podcast, where he has a sleep expert. That really opened my eyes. It’s the importance of getting eight hours, and what can help you do that, I think it’s a good tool, it’s up to you to make sure it doesn’t mess you up The quality of sleep, you know, is still improving.

Yoshi 18:39

Absolutely. We live in this weird time, every day is Groundhog Day. We are really the creators of habits. We like to go to our favorite gas station before work. We like to stop to eat our favorite restaurant on the way home and grab some food. When we have no rhythm and no routine, it will definitely affect stress and anxiety. If you can’t get that simple social release, it will continue to be suppressed or continue to accumulate in your body, which will cause anxiety and lead to lack of sleep. I firmly believe that our products are incredible. We choose to use all natural ingredients, as you mentioned. There are many synthetic ingredients, they are addictive and a series of side effects. So, you know, I totally agree that sleep products are unproven.

Vadim 19:31

not yet..

Yoshi 18:39

Yes, not yet. However, if you are my person, I will feel relieved about this. I think it is very important to win a small personal victory.

Vadim 19:38

I think this is a question: is it better than not sleeping? I agree. You know, I think if you consult a doctor, and neither you nor I are a medical professional, but I think your doctor will say whether this is helpful to you, and you have not noticed any negative effects caused by this, and You are taking a small dose, which is better than not sleeping. But this is just my opinion. You know, I personally use melatonin every night. It has not been fully proven to be another example. And I know it is a key ingredient in PM Blend, but among other ingredients, this is not a proven thing and there may be some problems. But I know that when I sleep well, I feel better. This is why I use it.

Coping with stress during the pandemic

And I think many other people use CBD in the same way to treat anxiety disorders, and they don’t want to take Xanax or something like that, because it turns out that this has become a problem and has proven to cause serious problems. I have been talking about Joe Rogan’s podcasts, but he often mentioned how he met people who use Xanax, and once they leave, their anxiety will worsen. I have been through it, just like where it works. If you are anxious, you can. But this will make the situation worse when returning. So, have you seen customer feedback? And I’m not sure if you are dealing with customer support, but this time, your orders or customer feedback has increased, for example, they are using CBD to relieve their stress period?

Yoshi 21:07

I think we are definitely… and there is no incredible overwhelming advantage. But this is definitely more than what I have seen.