09/22/2011 // WPB, FL, USA // Injury Lawyers News // Nicole Howley
New York, NY — A $10 million class action false advertising lawsuit accuses the makers of Bethenny Frankel’s premixed “Skinnygirl Margarita” of wrongly marketing the product as an “all natural” drink. The lawsuit was filed on Tuesday, September 20, 2011, in the Manhattan deferral court, reported Fox News.
The false advertising lawsuit was filed after two customers, Christopher Rapcinsky and Erin Baker, who says they were tricked into buying the pricey premixed drink, because it was sold as an “all natural” beverage with “no preservatives.”
The plaintiffs filed the suit after Whole Foods removed the product from their shelves. The drink reportedly contains potentially toxic synthetic preservative sodium benzoate.
The Skinnygirl margarita was promoted by Frankel who said it’s the “margarita you can trust,” which only has two ingredients: agave nectar and tequila.
The suit was filed because people were duped into paying high prices for the cocktail—which was sold for about $19 a bottle—because they believed it was chemical free.
A similar lawsuit was also filed against Skinnygirl in California.
Legal News Reporter: Nicole Howley-Legal news for New York false advertising lawyers.
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