01/24/2011 // West Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras
Lawyer Internet Marketing: In the wake of the Federal Trade Commission’s (FTC) proposal of an Internet tracking program called “Do Not Track,” and demands for Internet regulation and privacy measures, a Rasmussen Reports’ analysis proved the majority of American adults don’t feel everything needs to be regulated on the World Wide Web.
Seventy-seven percent of U.S. adults oppose government regulation of how search engines select websites in response to search inquiries. Just 11 percent of the consumers polled believe such regulation is necessary, while 12 percent are not sure, according to a telephone survey conducted in early January 2011 by Rasmussen Reports. These findings also align with other studies that revealed 54 percent of voters oppose Internet regulation by the U.S. Federal Communications Commission (FCC), in the same way they oversee television and radio.
It looks like Google Instant can sigh in relief for now, as consumers generally find no harm in how websites are recommended to them. But, Internet marketers still need to be aware of the proposed “Do Not Track” program, as it is largely unknown if the plan will be adopted into law and how it will effect Internet marketers and advertisers.
“The controversial Do Not Track proposal would essentially enable consumers to opt out of being ‘spied on,’ while they are surfing the World Wide Web. The privacy program functionality is designed to be built into Web browsers like Internet Explorer, Safari, Firefox and Google Chrome, where consumers can check a box, which would require their browser to alert every webpage they visit to refrain from tracking their web behavior through the use of cookies,” as previously reported in “Internet Marketers Brace for FTC’s ‘Do Not Track’ Program says Rene Perras.”
The controversial program could “affect a $25.8 billion-a-year advertising and marketing industry that’s expected to swell to $40.5 billion by 2014,” reported eMarketer.
This public opinion poll on the proposed Internet regulations has many online marketing and advertising agencies optimistic about imminent Internet regulation.
Regardless of whether new Internet regulations are implemented, the marketing team at CEPAC, knows how to increase leads and new clients for law firms. For more information on effective marketing for law firms, attorney private label newsrooms or any other available Internet marketing programs for lawyers contact Rene Perras.
**The Rasmussen Reports survey of 740 Adult Internet users nationwide was conducted on January 4-5, 2011. The margin of sampling error is +/- 4 percentage points with a 95% level of confidence.
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